In a nation where food inflation, gambling addiction, and financial instability often compromise household nutrition, FOOBA offers discipline through design — ring-fencing grocery spending and ensuring that social grants and family incomes serve their intended purpose: putting food on the table.We are not a retailer. We are the infrastructure powering how households interact with food — connecting consumers, retailers, and suppliers through transparent, data-driven engagement.
Our Mission
We strengthen food security by connecting households, partners and local merchants through fair rewards, data‑light research and transparent reporting.
Fooba emerged from practical work in communities where bandwidth is limited and needs are immediate. We built a simple loop: listen, reward, reinvest locally and report clearly to partners.